The Kerrang logo has many connotations through its name, image and colour palettes. The first representation is has is that the name is an onomatopoeic spelling for the noise of a power chord. The colour palettes of black and white show its simplistic edge, however the font is up to date and fashionable, which will attract a younger market, which they are targeting primarily. Another connotation of the colours would be that due to the fact one colour is the extreme of one end of the colour palette and the other is at the other end it can represent the difference in opinion, as if saying you either like it or you don't there is no in between.
The NME logo is in large capitals which connotes its importance, and the factor that the brand want to gain and maintain a large public awareness for their magazine. It has a red, black and white main colour palette which connotes the fact it is or should be centre of attention. The logo used to be an acronym of 'New Music Express' however now is known as a shortened version to ensure more people recognise it globally.
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