Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators.
Our business is built on influential media brands with millions of personal
relationships with engaged readers and listeners. Our strategy is to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want. Our wide portfolio of influential brands gives us advantages over pure play magazine or radio competitors.
Our magazine heritage stretches back to 1953 with the launch of Angling Times and the acquisition in 1956 of Motor Cycle News, both still iconic brands within our portfolio.
The seeds of the company’s radio business were planted in 1990 with the acquisition of London dance station Kiss FM (now called Kiss 100), followed by the acquisition of Liverpool's Radio City and later by TWC and the Metro Group. Then came the acquisition of Melody FM which was transformed into the market-leading Magic 105.4.
In 1994, the company bought a small magazine called For Him Magazine which is now the core of the best-selling international multi-platform brand FHM.
In 1996, we acquired digital music TV channel The Box, as a route into the small screen business, which has grown into Box Television, a seven channel joint venture TV business with Channel 4.
Continuing its history of magazine launches, Closer was launched in 2002 and Britain’s first weekly glossy, GRAZIA, was launched in 2005.
Today, Bauer Media spans over 80 influential brand names covering a diverse range of interests including heat – the must have weekly celebrity title, Parkers, MATCH!, CAR and Yours. For a full list our powerful brands.
Bauer Media is a sister company of H Bauer Publishing, publisher of the UK's biggest TV listings, Take a Break and Bella.
The previous text is from Bauer Media's website. It includes the range and capacity they offer their services. They use very personal pronouns in order to connect with an audience even when just stating what they are all about. They believe it is their job to engage readers and listeners from al types of media professions and audiences, to be widely recognised globally.
The reason as to why I have chosen to use Bauer Media is because they are a large organisation which influence a large market with regards to media. I have also decided to use Bauer Media, due to the fact that it is connected with large institutions, not only in the UK, which means that my magazine would be not only based in the UK but have a wider market, so that my target audience from other countries could be with in the trends, and music artists from the UK in particular. This allows the artists I include to also be publicised to a wider audience, which could expand their branch of music.
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